Marketing and Communications Coordinator (F/T)

The Cassandra Hotel is currently seeking a qualified candidate to work as a Marketing Communications Coordinator. Located in the historic Collingwood area, it is an independent hotel that is in the process of re-branding. The Marketing and Communications Coordinator is responsible for redefining the Cassandra Hotel brand and ensuring consistent and cohesive messaging that speaks to the community at large. 

Key Responsibilities

• Developing best practices in brand message deliveries
• Monitoring and refining brand messages
• Generating demand for products and services through various communication channels, such as blogs, hotel websites, social media
• Engaging and assisting customers in content creation and content uploading
• Attending trips to local restaurants and community events
• Organizing events for customers and local businesses, such as customer appreciation days
• Representing the hotel in trade shows and exhibitions
• Assisting in the design, execution and maintenance of hotel marketing plans
• Coordinating with customer service personnel and management teams in a variety of marketing activities
• Responding to and managing online reviews
• Incorporating web analytics into marketing materials and communications
• Manage customer loyalty
• Working to achieve revenue targets with other team members

 

Qualifications

• A degree in Communications, Business, or Hotel Management is preferred
• Students who are working towards a degree who meet the criteria below will be considered
• Previous work and experience with social networking
• Knowledge or interest in the hospitality/service industry
• Experience in producing communication products such as releases and brochures
• Solid asset management skills with a database-oriented mindset
• Willing to attend industry conferences, galas, events, and exhibitions
• Knowledgeable in copyright and model releases
• Photo and video editing software skills are a plus
• Enthusiasm for branding, new media, Web 2.0 and social networking
• Proficient in Office applications, such as Word, Excel and Powerpoint
• Must be a Mac user
• Knowledge in desktop publishing, CRM, CMS, Dreamweaver, CMS required
• Knowledge in metrics, analytics, SEO, SEM, Adwords preferred
• Availability to work on rotating weekends
• Excellent interpersonal and communication skills

• Creative writing skills with the ability to interject humour
• Tasteful and sophisticated design sense
• Positive attitude
• Cultural sensitivity
• Ability to remain calm and organized while multi-tasking
• High level of professionalism and friendliness

 

Salary Range:	Offers a competitive wage; Dependent upon education and experience
Resumes To:	Please apply with resume and covering letter to: mpoe@mosaicbc.com Please reference “Marketing and Communications Coordinator” in the subject line of your application and submit via email (Word / PDF format). No telephone calls please. Only applicants selected for an interview will be contacted. Those who are under final consideration will be contacted. No phone calls please.
Closing Date:	Friday October 18th, 2013

We are an inclusive workplace which embraces diversity and we welcome and encourage applicants who possess international experience. Please note valid foreign educational and experiential credentials will be considered.